The PUMA Index is a real stock ticker, with a twist. When the market goes down, our models' clothes come off, all the way to their PUMA Bodywear. PUMA created a free-to-download app and site called the PUMA INDEX which provides cheer to investors whose stocks are nose-diving by giving them hot male and female models clad only in Puma underwear to lift their spirits.
The Puma Index reacts to the fortunes of the Dow, German (DAX) and Australian (ASX) stock markets: the lower the stock market falls, the more clothes they take off, so it’s targeting those who check their stocks as often as they check their mobile devices.
Once you’ve installed the free app you can choose between a male or female guide to your index of choice, by shaking the iPhone. The market numbers will be updated automatically through the day and when it gets good enough, or bad enough, the models will be called into action.
It gets better. If you show your iPhone with the app installed to a PUMA sales rep, you even get a 20% discount on your next purchase.