We are excited to release our second annual ranking of the most social brands, The Vitrue 100. 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.
Adoption of social media by marketers has also followed suit, as eMarketer cites the percentage of the Fortune 500 not using social media has dropped dramatically - from 43% now to only 9%. Forrester is also stating that social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009).
So what does all this mean as we head into 2010? Marketers are adding social as a foundation into the marketing mix and need the infrastructure to manage their increasingly robust presences. TV spots are now tagged out with Facebook URLs instead of corporate web sites and point-of-sale call to actions now direct you to fan them on Facebook or follow them on Twitter. Marketers get that social works. So with this in mind we established The Vitrue 100 to help bring credibility and clarity to this emerging space. The changing world of online conversations results in significant movements up and down for brands.
The Vitrue 100 was determined by averaging the SMI scores for each brand across each day in December 2009. To further clarify, “annual” based on grouping of pull done once a year as the first Vitrue 100 was done December 2008 and we wanted to measure year over year. The result is a ranked list of the brands which are most talked about on the social web. Note: Some powerhouse technology brands were omitted from the list as they provide the backbone of many social networks. While Google, Facebook and others are top brands, the Vitrue 100 is measuring companies that are using social technology, not those who are the technology.
Top 100 Social Brands of 2009
- iPhone
- Disney
- CNN
- MTV
- NBA
- iTunes
- Wii
- Apple
- Xbox
- Nike
- Starbucks
- NFL
- PlayStation
- Adidas
- BlackBerry
- Sony
- Mercedes
- Microsoft
- Samsung
- BMW
- Nintendo
- Best Buy
- ESPN
- Ford
- Honda
- Ferrari
- Gucci
- Nokia
- Major League Baseball
- Dell
- Coca-Cola
- CBS
- ABC
- iPod
- Mac
- Turner
- Nissan
- Toyota
- eBay
- Amazon
- Victoria’s Secret
- Nutella
- NASCAR
- Disneyland
- Audi
- NHL
- Red Bull
- Verizon
- Intel
- Subway
- Hewlett-Packard
- Puma
- Kia
- Fox News
- Porsche
- Jeep
- Dodge
- Pandora
- Walmart
- Zappos
- Suzuki
- McDonald’s
- Krystal
- T-Mobile
- Skittles
- KFC
- Volkswagen
- NBC
- Sprint
- Pixar
- Motorola
- IKEA
- Pepsi
- Cisco
- REI
- LG
- AT&T
- Converse
- The Gap
- Chevrolet
- Louis Vuitton
- Toys”R”Us
- H&M
- Philips
- General Motors
- Pringles
- Visa
- Prada
- Panasonic
- IBM
- VH1
- Hulu
- Oracle
- Burberry
- SEGA
- Sears
- Avon
- Jet Blue
- Lacoste
- Comcast
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