Publicis-owned digital agency, “Razorfish” released its annual (2009) Brand Experience Report called “FEED”. Traditionally this report focused almost exclusively on charting how consumer behavior adapts to advances in Internet technology and web services. This year however, the report also explores how consumers interact with brands online.
Some interesting facts from the report: 25% of those surveyed followed a brand on Twitter, and 40% are fans of brands on Facebook. The report provides rationale and reference to support the proof point that digital drives sales.
Read or Download the Report here.
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