Wednesday, 29 September 2010

Social Media Case Studies [OCT-GB_V10.0]

CBS's 60 Minutes is encouraging viewers to submit 60-second video questions on the new 60 Minutes YouTube channel, which the program will later answer on the television broadcast. - Social Times 

New York Life Insurance Company is teaming up with Hasbro for a sweepstakes on Twitter where lucky followers of the company have the chance to win a special edition of "The Game of Life." - Facebook 

TwitterMoms discusses how Procter & Gamble has turned to Twitter to give consumers legitimate consumer ratings on their in-store products. - Brand Week 

Disney has created a new fan-generated website in which fans are invited to upload pictures and share their favorite memories from their Disney experiences. - Disney 

Nokia's world's smallest stop-motion video, filmed with a Nokia N8 phone and a CellScope microscope, is going viral with over 879,719 YouTube views and counting. - Nokia Blog 

OnStar is redefining in-car communications with its new feature that allows subscribers to verbally update their Facebook status and listen to recent news feed posts. - Advertising Age 

Whirlpool shares how they’re collaborating across departments and functions to provide a consistent brand experience. - Vimeo 

NBC promoted the premier of Community's second season with a "Twittersode" that consisted entirely of tweets from handles created for each character. - Fast Company 

GetGlue discusses how their partnership with MSNBC, AMC, Disney, HGTV, and Discovery is engaging fans and enabling users to "check in" to the entertainment that they are viewing. - ClickZ 

Domino's is turning to YouTube to help promote their new lunchtime menu with videos of the new menu items. - Pizza News 
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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.

Breaking Bad's - "Walt’s Warning" Interactive Experience

To promote the popular “Breaking Bad” TV show, Sony Pictures Television & AMC launched a new "Walt’s Warning" Interactive Experience website.  It's a great concept, well produced, and extends a dynamic, immersive experience. 

“Walt's Warning,” is a first-person customizable viral experience featuring “Breaking Bad” star Bryan Cranston that lets viewers choose their own adventure as they interact with Cranston's desperate science teacher-turned-meth peddler.  It starts with a (first person) full video where YOU are taken hostage in Walt’s old Winnebago (complete with his chemical lab).

Breaking Bad, for those who don't know) is a drama about a high school chemistry teacher who's suffering from the world's worst case of mid-life crisis and becomes a criminal (a crystal meth dealer.)  The website has a "choose your own adventure" feel and lets you navigate and interact with the video - and completely customize your experience.  Once completed users can embed, share and post it to Facebook.
Check out the site here.

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Note:  Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.