Wednesday, 26 January 2011


Pope Benedict XVI (who incidentally only wears Red Prada shoes) is endorsing social media with his own social network hub, Pope2You, Facebook and iPhone applications, and a Vatican YouTube channel.  We can’t make this stuff up – Check out - Pope2You 

BMW is rewarding loyal fans on Facebook with a headstart on entering their best guesses on "The X3 Matchup" competition. - International Business Times 

DKNY Fragrances 'Delicious Core Club' (by Mekanism) - 200,000+ new fans from 98 countries, a dynamic, engaged community and a 75% increase in online buzz and social media mentions. Check out the Case Study and tell us what you think? 

FEMA is embracing social media tools to better communicate during emergencies. - FEMA Blog 
Thomson Reuters has launched "The Knowledge Effect" community blog that encourages customers to share their personal stories of how they have benefited having the right information at the right time. - Thomson Reuters Blog 

Brazilian Airline Gol Linhas Aéreas Inteligentes impressive marriage of technology and creativity lets you fly the plane - 

JESS3’s ‘State of The Internet’ Presentation from the lecture at AIGA Baltimore in Feb 2010- 

Magazine brands Time, National Geographic, Fitness, and Food + Wine are all using social media to drive engagement and audience response with their publications. - FOLIOmag 

Young & Rubicam (NY) use GoldRun to create Augmented Reality (AR) GPS zones around Esquire Magazine’s latest (featuring 'Brooklyn Decker') in magazine sections - More 

With the use of a Facebook fan page, user-generated video submissions, and daily "blog-offs," Sunglass Hut chose a lucky winner to write for their new blog, Fulltime Fabulous. - 

How to build buzz and around a new car launch (and shut down a city simultaneously)? Jung von Matt Stockholm's MINI Countryman Launch (Sweden) - 

Nike Football concludes its six-month global search for undiscovered football talent - 

The U.S. Army has released its newest Social Media Handbook to the public, which includes guidance and best practices for personnel, soldiers, and family alike. - Government 2.0 

Nike's latest Basketball push (by R/GA) features Kobe Bryant as the 'Black Mamba' - 

Johnson & Johnson's Director of Corporate Communications shares how they interact with people about health issues while still obeying the rules in this regulated field. - Vimeo 

Read this or Die - A Field Guide to Participatory Media – by social media Jedi’s Goodbuzz Inc. - 

Nike Running's global ‘Ekiden’ relay by Wieden+Kennedy (Toyko) challenges teams of runners from around the world - encouraging more runners connect and use Nike+ - 

The fusion of a number of technologies - Disney's impressive TRON Legacy 3D Projection Mapping Installation (by ENESS) takes Skateboarding to a whole new level -