Thursday 22 December 2011

♔ Social Media Case Studies [GB_V.64]


Diageo, Brown-Forman, and Heineken are creating social buzz during the holiday season with multiple Facebook ads and "like" campaigns -  ClickZ

HBO has created an application for their "True Blood" allowing fans to submit photos and create their own vampire video to share and "glamour" their friends online -  Creativity

Visit Sweden (@Sweden) is the official website for the country’s tourism and travel information. They’ve come up with a fantastic way of sharing the Swedish brand by handing over the country’s official Twitter account to its citizens.  Every week another person receives exclusivity over the country’s Twitter account @Sweden to share their thoughts, stories, information and other content linked to Sweden - Website

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Tragus Group, operator of some of the UK's favourite restaurant brands including CafĂ© Rouge, Bella Italia and Strada - is encouraging fans to share their own restaurant experiences through photos and videos in exchange for discounts at their restaurant chains -  Marketing Week

The account @RealTimeWWII sends dozens of tweets per day - bringing the Second World War to a new tech-infused generation. One tweet at a time. More - http://bit.ly/tduRFb
 
Microsoft is releasing a new social networking site called So.cl that will incorporate elements of search with the social experience using Bing -  Technology Review

The Social Media ProBook - (by Eloqua and agency JESS3) is written by 20 of the most influential figures in social media. Topics include influencer marketing, PR, Wikipedia fundamentals, rules for social advertising platforms, scaling social media globally, social organizational structures, geosocial networks, writing for Facebook, and more – Slideshare

KLM Royal Dutch Airlines has designed a social seating tool that will allow passengers to choose who they sit next to via Facebook and LinkedIn -  TechCrunch

Coca-Cola's Vitaminwater has launched a social game with the help of pop singer Jessie J via a series of online videos to engage with fans by guessing what's inside several wrapped gifts -  PSFK

YouTube's Top Spots of 2011 – Here are the top 10 ads viewed (as of this posting) on YouTube over the past year – Goodbuzz

Canon teamed up with Ron Howard to produce a crowdsourced short film that was inspired by photos submitted previously by fans -  The Stark Life
Time Inc., Nordstrom, Etsy, and Land's End are using Pintrest, a social bulletin board where users can share their favorite visuals, to connect with their crafting fans -  Ad Age

Vail Resorts EpicMix is revolutionizing the way we ski - again. The innovative app that tracks (via GPS and RFID) vertical feet and days skied - has now adding photo capabilities, making it even easier for skiers and snowboarders to share their on-mountain experience. Great digital integration and differentiation - Video

British wireless and mobile provider O2's new holiday campaign lets their followers tweet Santa a message in exchange for a personalized YouTube video response -  The Real Time Report

Canal+ Borgia Integrated Transmedia Experience - The evolution of Storytelling - this 360 degree narrative works seamlessly across multiple devices. The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience - Video

Anonysize - Anonymously find the right size and give great gift.  This web site solves the problem of buying the right size present for someone (shoes, clothes, rings). You go to the site, enter your recipient's phone number and gender, your phone number and email, and a text is sent to the recipient asking them what their size is. They'll never know who's shopping for them, and unless the thing you buy is hideous, it stands a good chance of not being returned - Website

Itron's discuss how they developed a company-wide listening strategy -  Vimeo

JWT Augmented Reality Business Card (powered by Blippar) - JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards – Video

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Here’s an interesting Christmas shopping themed infographic (http://bit.ly/ud1oqh) that shows the power of social recommendations around the holiday season. Mr. Youth surveyed 4,500 adults and found that social media has definitely been a key driver of Christmas gift purchases this year – Graphic

We’ve been trying to break the 50,000 'Weekly Reach’ benchmark (on Facebook) for some time now, so we’re delighted to announce that we’ve finally done it (and with only days left in 2011 to spare). On behalf of all of us – thanks for viewing - and all the best to you in 2012. Booyah.








 
NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)


ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca

YouTube's Top Spots of 2011



People like to be entertained - and some ads definitely entertain. Sites like YouTube and Vimeo allow ads to be spread by consumers, who vote, share, like, comment, blog, G+ plus-one, or even create response videos or spoofs.

The lines between the traditional agency and the digital agency continue to blur – raising the question.  If a (video) commercial is developed only to reside online – is this the domain of the traditional agency or the digital agency.    What if they both use the same production and editing teams?  Hmmm.  Tell us what you think?  In either case, platforms like YouTube offer the ultimate meritocracy for video - and savvy brands are adapting to this new paradigm by creating web-only content that people actually want to view and share. 
  
Below are the top 10 ads viewed (as of this posting) on YouTube over the past year. 

1. VW: The Force
 
2. T-Mobile: The Royal Wedding

3. Chrysler: Imported From Detroit

4. DC Shoes: Ken Block's Gymkhana Four; The Hollywood Megamercial

5. Smartwater: Jennifer Anniston Goes Viral

6. Team Hot Wheels: The Yellow Driver's World Record Jump

7. Old Spice: Scent Vacation

8. Apple: Introducing Siri on iPhone 4S

9. Samsung: Unleash Your Fingers

10. Adidas: D Rose; AdiZero Rose 2--The Bull

















NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)


ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca