Cheez-It is engaging fans
with a new promotion that lets them campaign and vote for their favourite flavor
of cheese cracker on YouTube and Facebook - YouTube
eBay share how they're
rebooting their social media program to improve users' social shopping
experiences - Mashable
Rubbermaid share how they
implemented and grew privately-branded communities - Vimeo
Orbitz has launched a
Facebook game that encourages fans to share with their friends to improve their
chances of winning a once-in-a-lifetime vacation - All Facebook
Country Living Magazine shares
how they're using Pinterest to connect with their readers - Ragan.com
TIME Magazine has teamed
up with Foursquare to allow check-ins and up-to-the-moment updates at the
Democratic and Republican conventions - Business 2
Community
Krispy Kreme is setting
out to tour the nation with their "Cruiser" 1960-vintage Starliner
bus to mark their 75th anniversary. Fans can track the bus in real-time on
Facebook and Twitter, and they're encouraged to connect with the bus on Foursquare,
Pinterest, and Instagram - Customer
Insight Group
Boeing discuss how their
content marketing and brand journalism strategies are all about telling a story
-- not pitching a product - WebInkNow
KFC share their social
media strategy, from handling negative comments and measuring ROI, to their current
promotion on Facebook and Twitter - PROMO
Magazine
ABC and the Academy of
Motion Picture Arts and Sciences used social media applications, Twitter,
original content, celebrity videos, and a central social hub to keep viewers
engaged before, during, and after the Oscars - Entrepreneur
H+M is one of the most
popular brands on Google+ to date due to their frequent photo postings,
relevant fashion news, and "exclusive" fan treatment - Ragan
Dunkin' Donuts has
launched a "Like a Boss" application that lets fans create funny
video resumes to share with friends on Facebook, Twitter, and LinkedIn - Smarter CPG
Solutions
Corning, McGraw-Hill, and
Intuit were announced as BtoB’s Social Media Marketing Award winners for their
exceptional work in viral video, mobile, and corporate blogging, respectively -
BtoB
For the first time, ESPN will
be streaming March Madness tournament games on Facebook - Los Angeles
Times
Advocate Health Care is
interacting with fans on their new live video chat platform, AdvocateLive.
Viewers can submit questions, join the conversation on Facebook, and share
related videos - AdvocateLive
UPS shares how they're
using social media for customer service - Vimeo
Zappos, Estee Lauder, and
Warby Parker are using social media to get personal with customers and improve
their service - Knowledge@Wharton
Macy's discusses their
plans for Facebook's new brand Timeline feature and expanding their social
media reach to other platforms - MediaPost
Harley-Davidson is
encouraging fans to use the hashtag #StereotypicalHarley to share who they are
and why they like to ride - AdWeek
One of the clear winners
out of the 'Facebook Timeline' gate was Red Bull. Not only has the
brand done a great job of seeding milestone content since it’s founding, they
also launched an incredibly compelling scavenger hunt that spans the history of
the company and integrates brand milestones in a seamless manner with the hunt
– FB Page
The Mechanics of Social Change, Invisible Children, and Kony 2012 – Article
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