Wednesday 4 January 2012

♔ Social Media Case Studies (GB_V.65)


Inspired by the "I wanna have a sleepover in IKEA" Facebook group started by fans, IKEA invited 100 random Facebook fans to spend a night in their store -- complete with pajamas, manicures, massages, and more -  PSFK

Chevrolet took over Hollywood Boulevard last week - re-creating a giant, 3D version of the old-school claw game. People could use a foot-pedal and gear-knob to control the 'claw' in real time to win a 2012 Chevy Sonic or other prizes - Video

Here's the latest 2012 Social Media numbers (from Mediabistro.) Who knew 56% of consumers are more likely to recommend a brand after becoming a fan on Facebook? ;) - Infographic

The American Cancer Society discuss how they are using social media to drive thought leadership, awareness, and lead generation -  Social Media Today

The Los Angeles Kings are rewarding fan engagement on their website with a gamification program that awards users virtual badges and trophies based on site participation -  MarketWatch

Jell-O Facial Recognition Adult Sampling Machine – Strategically positioned in Chicago’s Shedd Aquarium, the initiative (by Crispin Porter + Bogusky) offers a clever way to engage both children and their parents - Video or Below.

Adobe used their "Imagination Challenge" to encourage students to submit and share their original digital artwork for a chance to win national recognition and other prizes -  Adobe Blog

After a video of a delivery guy's indecent behavior went public, FedEx demonstrates the right way to go about handling the PR crisis by responding immediately -  Inc.

Social games influence consumer behavior and purchases. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group. So how are retailers capitalizing upon this?  - Article

Krispy Kreme has launched a "Hot Light" app that connects to nearby restaurants and notifies customers via Twitter or mobile device when donuts are fresh out of the oven -  MediaPost

This 'Talking Tags' promotion, for example, by American Express (AU) lets users decide whether a Christmas gift recipient has been naughty or nice, select an appropriate message and add a little fun to the experience via linked QR Code. Go to http://talkingtags.com.au/ to try it out - Video

Hyundai has teamed up with The Recording Academy to produce the Re:Generation Music Project that gives fans access to music and video content through social media -  Popsop

To build interest in their 'Veloster' model, Hyundai created the world’s largest iPhone controlled racing game in New York’s Times Square. Users download an app to control the 'Veloster' on a giant digital billboard - Video

Google, Nike, Motorola, and Ford were among the top-ranked viral Fortune 500 brands of 2011 - AdWeek

Christmas is officially over - which means it's time for some New Year's Resolutions! The 'Resolutionizer' (From Bartle Bogle Hegarty NY) lets you suggest resolutions for your Facebook friends – Website  

Here's another along similar lines from BBDO (Denmark) - http://whatthefuckismynewyearresolution.com/

This year, Cigna is inviting their members to do away with New Year's Resolutions and share what is already making them happy on their Facebook page -  Creativity

Check out Social Control's latest Facebook app to promote the Ford Motor Company's ‘Focus’ Electric model – Case Study

Boeing shared how they used social media to maximize their presence during the Paris Air Show - Vimeo









NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)






ABOUT GOODBUZZ

#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca