Nike Advertising and Emotional BrandingNike's brand inspires fervent customer loyalty around the world. This is primarily because Nike's advertising uses the emotional branding technique of archetypes in its advertising – more specifically, the story of the Hero. It’s an age old tale, a tale of a hero pitted against a great foe, and after a great struggle, emerging triumphant.
Building Loyalty + The Hero Archetype
Nike's strategy resonates because laziness is a universal foe and someone we can all hate, the "consumer is the brand hero". In one way or another, we are all the hero of our own story. Nike's marketing has long since identified that feeling – and used it to inspire timeless customer loyalty. They succeed by showing people how to dream bigger and live better. Help them to care more, enable them to do great things and inspire them to be the hero of their story. Just watch the video below...
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