Wednesday 9 January 2013

♔ SOCIAL MEDIA CASE STUDIES [GB_V86]

Dunn and Bradstreet talks about how they use social media to connect with their customers and humanize their BtoB brand - Social Media B2B



Burberry's CEO talks about why she encourages her employees to be completely connected in social -  Bloomberg 

Captial One shares how they experimented with Pinterest for a holiday social media campaign - DMNews



Michael Kors and Nordstrom are using Facebook Collections to allow their fans to add products to their wishlist from their tagged pictures - Luxury Daily



Mercedes-Benz is offering fans the chance to become an ambassador for their new B 250 vehicle when they explain why they deserve to #BTheFace on Twitter, Facebook, YouTube, Tumblr, and more - Popsop



Pepsi is kicking off a photo contest asking their fans to strike an iconic Beyonce pose and use the hashtag #PepsiHalftime for a chance to appear with her during the Super Bowl XLVII Halftime Show -  Los Angeles Times



Intuit proved the success of a BtoB social media campaign by combining mobile training and a social contest to increase their Facebook audience by 22% -  MarketingSherpa



Scott Monty, Global Head of Social Media at Ford, shares four lessons for storytelling in social media -  SmartBrief



Evian is engaging Facebook fans with a different tip for how to "Live Young" every day this month in conjunction with their adult-sized playgrounds in London -  Ad Age



Taco Bell explain why they aren't afraid to engage out of the ordinary on Facebook and Twitter -- including a most recent response to a fan's request for a custom swimsuit -  CNBC



The U.S. Army is using social media to tell their story and to create awareness around the commitment of their soldiers, veterans, and their families -  Army Live



Louis Vuitton highlighted their social media wins for 2012 in this video showing off their Instagram, Facebook, and other digital campaigns -  Brandchannel



Sierra Mist is promoting a Mixology Facebook app to help fans find and share drink recipes - Social Media Examiner



For their "12 Days of Pinterest" campaign, Petco encouraged followers to repin their images of pets in holiday attire to win gift cards for themselves and the animal shelter of their choice - Pinterest



Jack Daniels, Southern Comfort, Patron, and more made CMO's Top 5 Holiday Social Media Marketing Campaigns in the liquor industry - Business 2 Community



Netflix is planning to add new social features to their users' accounts that would allow for sharing viewed videos and recommendations on Facebook - TechCrunch



Jell-O engaged their Twitter fans around the hype of the Mayan's end-of-the-world prediction by asking them to share what fun things they would do before the supposed apocalypse using hashtag #funpocalypse - Digiday



Pizza Hut gave free pizzas to the first 100 people to tweet photos of the lame Christmas presents they received - The Consumerist



ESPN is rolling out interactive wallpaper ads that can be shared on Facebook and Twitter in lieu of traditional banner ads -  Adweek



Frito-Lay shares five lessons from their Doritos Super Bowl campaign and consumer-generated marketing in general -  Fast Company










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