Wednesday 30 January 2013

♔ SOCIAL MEDIA CASE STUDIES [GB_V88]


Esurance is holding a contest on their Facebook page for a chance to be their social media correspondent at SXSW - International Business Times

American Airlines is announcing their new branding which includes tablets for flight attendants with the hashtag #newAmerican - Web Ink Now

Dodge has created a Dodge Dart registry that lets fans ask friends and family on Facebook and Twitter to fund their purchase - Examiner

Kraft Foods is kicking off their new Facebook campaign for their Capri Sun brand that gives moms daily tips for keeping their kids active - MediaPost

The Coca-Cola Company is making a social game out of their Super Bowl ad on Facebook that asks fans to help decide which of three teams will reach a Coca-Cola bottle first - Ad Age

Stacey Howe, head of digital brand marketing for New Balance, explains their "scalpels approach versus a shotgun approach" to social media - Digiday

Papa Johns is offering a free pizza to all of their fans who correctly guess the outcome of the Super Bowl's coin toss on their Facebook page - Facebook

EMC explains the social component to their members' experience that rewards members with badges for their engagement - BtoB Online

Ciroc Vodka talks about how their content distinguishes them from a crowded market - Digiday

Roxy is asking their fans to share how they challenge themselves to live a unique life using #ROXYDARES for a chance to win a trip with professional athletes - Roxy Blog








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