Showing posts with label
Bmw
.
Show all posts
Showing posts with label
Bmw
.
Show all posts
Tuesday, 21 May 2013
Relentlessly Relevant Brands And Building Positive Customer Sentiment
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Coinciding with the release of Millward Brown's BrandZ Ranking of the “100 Most Valuable Global Brands”, Peter Wal...
Tuesday, 22 February 2011
♔ 'Brand as Badge' – The Scion Art Case Study
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Increasingly consumers are defining themselves by what and whom they associate with. To wit, w hat your brand represents is an integral part...
Sunday, 20 February 2011
♔ BRANDS AS SOCIAL MOVEMENTS - THE MINI SPACE STORY
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Traditional institutions are breaking down around us on a daily basis and therefore it’s natural for us to feel impotent and uncertain in th...
Wednesday, 6 January 2010
BMW USES MOBILE VIDEO ADVERTISING TO GENERATE TEST DRIVES
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Bavarian Motor Works (BMW) ran a personalized mobile video advertising campaign to promote its X1 Series to a younger demographic in Chi...
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