It was once said that a brand could only be one of three things – better, different or cheaper. That said, a brand can als...

In our modern era of information overload, consumers are only able to accept and absorb messages consistent with prior...

Overall adoption of social technologies has effectively reached saturation. We’re now at the point where more than 80% of US online users en...

CBS 's 60 Minutes is encouraging viewers to submit 60-second video questions on the new 60 Minutes YouTube channel , which the program w...

Recruiting soldiers these days must be a daunting task to say the least.  Let alone becoming New Zealand's most viewed branded or sponso...

Timberland explains how they're incorporating a 3-D view of their boot in the company's newly launched social media campaign. - Bran...

Did you ever wonder what a tree would say if it could talk?  What about one that is over one hundred years old and lived in Brussels and you...

LADY GAGA has rocketed to global fame in less than two years as the first artist to have her first five six singles reach number one. She...