Showing posts with label CMO. Show all posts
Showing posts with label CMO. Show all posts
Saturday, 23 April 2016

The Evolution Of Strategic Brand Storytelling

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Good marketing is good storytelling and for a product to be successful in this competitive era it must have an engaging story.   It may...
Friday, 4 December 2015

Asking The Right Questions

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“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about soluti...
Tuesday, 25 November 2014

The State of Digital Marketing In 2015 - Trends and Analysis

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It’s clear that we live in a fast moving, hyper-transparent and digitized age. On all levels. Rapid change is the key defining r...
Thursday, 16 October 2014

The Trials And Tribulations of Marketing Alcohol

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The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to MarketLine. Market volu...
Tuesday, 30 September 2014

A Brief History Of Social Media

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For those of you living in a cave, SOCIAL MEDIA are Internet sites where people interact freely, sharing and discussing information about ...
Friday, 21 October 2011

SOCIAL MEDIA CASE STUDIES [GB_V56.0]

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The Mayo Clinic set up a video booth to record their patients, staff and volunteers' favourite moment, story, or memory of the center...
Saturday, 15 October 2011

SOCIAL MEDIA CASE STUDIES [GB_V55.0]

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Consumer-goods companies Mars, Kraft Foods, Anheuser-Busch, Unilever, and Procter and Gamble are using online ads to drive traffic to t...