In the new advertising and marketing economy, it’s a shame to let all that talent and creativity to be directed solely by the client.  In t...

Atavist is a term meaning “the reappearance of a characteristic in an organism after several generations of absence”.  In this case, we...

What’s transmedia storytelling ?  In t ransmedia storytelling , content becomes invasive and fully permeates the audience's lifestyle.  ...

Augmented Reality  (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are  augmented  ...

Tired of hearing the same things over and over again at events or conferences?   We know how you feel.    The gap today between those on...