Showing posts with label
Emerging Technologies
.
Show all posts
Showing posts with label
Emerging Technologies
.
Show all posts
Saturday, 5 November 2011
The Increasing Value of Augmented Reality (AR)
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In our modern marketing paradigm, it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovati...
Tuesday, 30 November 2010
EMERGING TECHNOLOGY AND DISRUPTING THE STATUS QUO
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As a tribute to some of our favourite past digital campaigns that disrupted the status quo, we've compiled the following. Note that th...
Wednesday, 18 August 2010
Integrating Experiential and Social Marketing – The magic of Coca-Cola’s “Village” Experience
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The term Experience Economy was first described in a book published in 1999 by B. Joseph Pine II and James H. Gilmore . The author’s argu...
Monday, 12 July 2010
THE 22 IMMUTABLE LAWS OF BRANDING
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EXPANSION - The power of a brand is inversely proportional to its scope. CONTRACTION - A brand becomes stronger when you narrow its ...
Friday, 9 July 2010
Why not to ask a "Designer" for a favour
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The following is e-mail correspondence between an "account person" and a "designer" at a London (UK) agency. - - - - ...
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