Showing posts with label Experiential. Show all posts
Showing posts with label Experiential. Show all posts
Tuesday, 22 February 2011

♔ 'Brand as Badge' – The Scion Art Case Study

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Increasingly consumers are defining themselves by what and whom they associate with. To wit, w hat your brand represents is an integral part...
Tuesday, 23 November 2010

ASICS 'Support your Marathoner' Promotion Amps NYC Marathon

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The New York Marathon is the largest event of its kind in the world.  With nearly 50,000 participants and literally millions of fans cheeri...
Wednesday, 1 September 2010

PARTICIPATION IS THE NEW LOYALTY

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Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...
Friday, 27 August 2010

PACIFICO BEER’S “WEBTREK” ONLINE SCAVENGER HUNT

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Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek .    The website experience is touted as “so...
Thursday, 26 August 2010

Social Media Case Studies [Aug-GB_V6.0]

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Adidas  recently launched a social media campaign featuring several international sports stars to promote MiCoach , a new personal coaching ...
Thursday, 19 August 2010

Social Media Case Studies [Aug2-GB_V5.0]

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What do Zagat, Bravo , and The History Channel have in common?  They’re among the top brands on Foursquare.  What are they doing that’s so ...

Integrating Experiential and Social Marketing Part 2 – Target’s Kaleidoscopic Fashion Spectacular Promotion

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Experiential Marketing is all about orchestrating memorable events for customers, and that memory itself (the sensory brand "experienc...
Wednesday, 18 August 2010

Integrating Experiential and Social Marketing – The magic of Coca-Cola’s “Village” Experience

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The term Experience Economy was first described in a book published in 1999 by B. Joseph Pine II and James H. Gilmore .  The author’s argu...