Coca-Cola here defines their strategic road map moving forwards.  This a response to the widespread recognit ion in the industry that ...

Landscape Reality There are clearly too many products and services today.   There are too many features in each product, too many media mess...

While Nike had been gaining traction in soccer for years, it had been losing traction with advanced players, who tended to gravitate toward...

This year’s reindeer pre-Christmas promotion on has been designed in 11 languages for 68 markets.   Lufthansa developed an addictive Farm ...

While people may have become used to searching for reviews, comparisons and the best prices online,  in many cases solitary shopping and vir...

With more than 500 million users, Facebook today is already the world’s most popular search, social, photo, and event product - and soon wil...

VISA 's making shopping more social with a plug-in called Rightcliq that lets people receive shopping advice from friends via Facebook a...

That’s the gimmick behind a new online promotion from Doritos that centers on an “augmented reality” performance by the California band “Bli...

In the age of Photoshop, subtle imperfections seem to be lessened.  Our skin is fresh and blemish-free, our jawbones chiseled, cheekbones ...