Pepsi ’s Kendall Jenner advert was a car wreck, but its social conscience insight was sound. That insight is that lifestyles ar...

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Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...

Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek .    The website experience is touted as “so...

Adidas  recently launched a social media campaign featuring several international sports stars to promote MiCoach , a new personal coaching ...

What do Zagat, Bravo , and The History Channel have in common?  They’re among the top brands on Foursquare.  What are they doing that’s so ...

Is Social Media Marketing starting to feel like a full time Job? Let us handle it! Are you finding that there are just never enough hour...

Beware the lure of the sparkle. Tiffany & Co.’s iPhone app for engagement rings has been carefully engineered to usher unwitting commitm...

Every social media engagement typically starts with some kind of audit or assessment, and can include varying degrees of formality and scope...