Showing posts with label Social Influence Media Blog. Show all posts
Showing posts with label Social Influence Media Blog. Show all posts
Monday, 28 December 2009

Infographics from "SLIGHTWARE: THE NEXT GREAT THREAT TO BRANDS"

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This book by Kenneth J. Weiss provides some excellent infographics on: Forces in the User Experience Campaigns and Convers...

STELLA ARTOIS LAUNCHES MOBILE AUGMENTED-REALITY BAR GUIDE

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The worlds top Belgian beer; Stella Artois has launched an augmented-reality bar guide application called “Le Bar Guide”.   “Le Bar Guide...
Thursday, 10 December 2009

UNITEDHEALTHCARE LAUNCHES MOBILE APPLICATION

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US Medical insurance provider UnitedHealthcare has launched a mobile application meant to improve consumer access to health care. The ...

7-ELEVEN TESTS THE WATERS WITH MOBILE MARKETING CAMPAIGN

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7-Eleven is testing a mobile marketing campaign in San Diego, California with approximately 200 of its stores participating in the program....
Tuesday, 8 December 2009

CONTINENTAL AIRLINES GETS MOBILE

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Objective: 
The goal of the mobile campaign was to generate brand awareness and interest regarding the reduced fare promotion and drive tr...
Wednesday, 2 December 2009

What’s the buzz? Goodbuzz is hiring.

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Have you got an interest in the world of digital?  Have you got skills that you think could enhance what we do here at Goodbuzz?  Then come...

SESAME STREET GOES MOBILE

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Long-running children’s TV show “Sesame Street” has launched its first mobile application in conjunction with its 40th anniversary.    ...
Tuesday, 24 November 2009

‘JERSEY BOYS’ LEVERAGE MOBILE + SOCIAL MEDIA

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Jersey Boys is a documentary-style musical based on the lives of one of the most successful 1960s rock‘n’roll groups, the Four Seasons .  ...

CHEVY GETS SOCIAL

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Chevrolet , also known as Chevy, is a brand of automobile produced by General Motors Co. It is also General Motors' highest-sellin...
Thursday, 19 November 2009

Building a Participatory Brand that transcends Commerce

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The Client Ask At the beginning of (almost) every client engagement (for the past fifteen years) when we ask clients (high-level) what they’...
Monday, 16 November 2009

Social Media | Q&A

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What are the most common mistakes brands make when it comes to social media? Many Marketers suffer from the "me too" syndrome...
Monday, 2 November 2009

SOCIAL RELEVANCE MEETS SOCIAL NETWORKING | FINDING THE INFLUENCER

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When most of us think “social media marketing” we initially jump to notables like Facebook, Twitter, YouTube and MySpace. This stems to...
Saturday, 31 October 2009

Our Blogs Mission and Intent

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Social Media sites such as Digg, StumbleUpon, Twitter, and Facebook have changed the way content providers and web publishers distribute con...
Thursday, 29 October 2009

CREATING SYNERGIES ACROSS MULTIPLE SOCIAL PLATFORMS

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Almost daily we get asked for advice about Social Media and creating synergies across multiple social platforms.   That said, our strateg...
Wednesday, 28 October 2009

Announcing the Goodbuzz™ Newswire Service

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Optimized for social-media enabled distribution platforms, the Goodbuzz ™ e-PR Newswire Service enables press releases to be a key part of ...

Energizing Advocacy: Why use Social Influence Marketing (SIM)?

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Most traditional marketing tools and techniques are increasingly becoming ineffective: + Companies are paying $5 to $250 (or more) per lead...

HOW US CONSUMERS SPEND THERE TIME ONLINE | 2004 VS. 2009

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In 2004, US consumers spent 42% of their online time on communications-related activities such as reading and sending email, whereas now (20...