Today, the term “media” can mean different things to different people.  Ultimately, however, media is mass communication regarde...

Hashtags are like keywords that can be used to organize messages on a social network. A hashtag is only a type of label or metadata tag u...

It’s clear that we live in a fast moving, hyper-transparent and digitized age. On all levels. Rapid change is the key defining r...

The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to MarketLine. Market volu...

For those of you living in a cave, SOCIAL MEDIA are Internet sites where people interact freely, sharing and discussing information about ...

Connect Cultivate Convert   This deck reflects an attempt to present a simple to consume and communicate model of how to approach th...

FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS.   Goodbuzz Inc. is an independently own...

Copywriting is writing copy (text) for the purpose of advertising or marketing and is intended to influence beliefs.   Some of it is great,...

We are surrounded with so much information today it's a miracle that any messages break through, but Nike's strategy (v...

The SoDA Report (Volume 2, 2013) from SoDA

Before jumping in with fixes, companies must determine the best opportunities To find improvement opportunities that...

GE and Volvo share their Twitter hashtag strategies – Digiday Honda has earned the Best Use of Pinterest award for t...