SUMMARY Details how to use data and statistics in story telling by providing six golden rules for success. ·   ...

Good marketing is good storytelling and for a product to be successful in this competitive era it must have an engaging story.   It may...

Coca-Cola here defines their strategic road map moving forwards.  This a response to the widespread recognit ion in the industry that ...

What’s transmedia storytelling ?  In t ransmedia storytelling , content becomes invasive and fully permeates the audience's lifestyle.  ...