Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek .    The website experience is touted as “so...

Adidas  recently launched a social media campaign featuring several international sports stars to promote MiCoach , a new personal coaching ...

What do Zagat, Bravo , and The History Channel have in common?  They’re among the top brands on Foursquare.  What are they doing that’s so ...

“The next stage of brand advertising is going to be in the realm of 'branded utility, creating something that people need.  For the same...