Don’t get us wrong - we certainly understand why agencies want brands to advertise – especially at the “Big Game.”   We also understand...

YouTube dovetails in into the zeitgeist of the collective content generation and represents a great opportunity to reach consumers who are s...

There was a time when  YouTube  was considered a wild-wild west of content — a place where marketers shied away from uploading the...

The  correction fluid brand's latest campaign features a video of a hunter caught in the dilemma of whether to shoot a bear or not. Havi...

VISA 's making shopping more social with a plug-in called Rightcliq that lets people receive shopping advice from friends via Facebook a...

It seems in most of the democratized world today, political parties are deeply entrenched national entities trying desperately to remain r...

The digital campaign for Gap’s 1969 Premium Jeans —‘ Born to Fit ’— marks a first in the fashion industry as Gap launches one of the most...

The  PUMA Index  is a real stock ticker, with a twist. When the market goes down, our models' clothes come off, all the way to their ...

Adidas , the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its ann...