Alex Bogusky is attempting spark a consumer revolution and has recast himself as a " consumer advocate. "  Along with co-conspirat...

Early in 1984, Nike was a struggling shoe company who needed a way to revitalize and reinvent themselves in order to appeal to segment of th...

As published on ( Creativity ’s) Creativity and Technology (CaT) - Firstborn 's Dave Snyder looks into his crystal ball to pre...

There was a time when  YouTube  was considered a wild-wild west of content — a place where marketers shied away from uploading the...

The perfect mix of creativity and emerging technology - The Gap’s Project Reindeer (by AKQA ) equips 8 live reindeer with ...

While Nike had been gaining traction in soccer for years, it had been losing traction with advanced players, who tended to gravitate toward...

Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand aware...

Designed to drive foot traffic and reward customers for visiting  700 McCafés each day running up to Christmas, McDonald's latest campa...

As a tribute to some of our favourite past digital campaigns that disrupted the status quo, we've compiled the following.  Note that th...

Many brands involved with Experiential Marketing today have been wondering how best to engage and integrate participants as a part of the li...