In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game ...

Wheat Thins responded to a fan's Twitter message by surprising her with a truckload of their crackers as part of the Kraft brand'...

K odak's Thomas Hoehn led a recent conference discussion on how social media enhanced the launch of their new video camera. He also co...

Beware the lure of the sparkle. Tiffany & Co.’s iPhone app for engagement rings has been carefully engineered to usher unwitting commitm...