Brands like Lego are highly dependent on brand communities.   Understandably, as  ‘sense of community’ is one of the major tenants of self-d...

Twitter ranks as one of the most popular tools on the Internet.  Over the years, they've resisted introducing a traditional Web adver...

CHICAGO (AdAge.com) -- Let's get this straight right away: Return on investment in social media is not measured in how many friends y...

Not that we ever tire of covering the most lavishly integrated campaigns spread across multiple touch points, it's just that sometime...

Facebook has released an ad conversion tracking tool to a limited set of advertisers.  As Facebook describes the service, “Conversion tracki...

Chevrolet, exclusive automotive sponsor of SXSW music, film and interactive festival for the next three years, will use its freshman pre...

The following list represents all content, articles, news, and resources posted to Goodbuzz.ca in OCT/NOV 2009. The Ripples of Social Media ...