Showing posts with label
brand utility
.
Show all posts
Showing posts with label
brand utility
.
Show all posts
Saturday, 17 May 2014
The Undeniable Value Of Branded Utility
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Smart brands today recognize the power of BRANDED UTILITY - giving consumers something they actually need without dema...
Wednesday, 1 September 2010
PARTICIPATION IS THE NEW LOYALTY
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Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...
Monday, 7 June 2010
PARTICIPATORY MEDIA AND BRAND UTILITY
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“The next stage of brand advertising is going to be in the realm of 'branded utility, creating something that people need. For the same...
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