Showing posts with label branded utility. Show all posts
Showing posts with label branded utility. Show all posts
Saturday, 17 May 2014

The Undeniable Value Of Branded Utility

›
Smart brands today recognize the power of BRANDED UTILITY - giving consumers something they actually need without dema...
Thursday, 16 December 2010

"The Next Level" – Nike Football's Branded Utility

›
While Nike had been gaining traction in soccer for years, it had been losing traction with advanced players, who tended to gravitate toward...
Sunday, 12 September 2010

Samsung’s "Shakedown" - Experiential Online Campaign (Sweden)

›
It’s a real challenge sometimes to come up with new, innovative ways to showcase products.   Especially in ways that reinforce the produc...
Friday, 10 September 2010

FORD FIESTA’S HYPER-LOCAL PROMOTIONS MIX SOCIAL MEDIA + EXPERIENTIAL MARKETING

›
To drive excitement and sales leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of even...
Thursday, 2 September 2010

Social Media Case Studies [SEPT-GB_V7.0]

›
NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage.  - NASA Blog ...
Thursday, 19 August 2010

Integrating Experiential and Social Marketing Part 2 – Target’s Kaleidoscopic Fashion Spectacular Promotion

›
Experiential Marketing is all about orchestrating memorable events for customers, and that memory itself (the sensory brand "experienc...
Monday, 12 July 2010

THE 22 IMMUTABLE LAWS OF BRANDING

›
EXPANSION -  The power of a brand is inversely proportional to its scope. CONTRACTION -  A brand becomes stronger when you narrow its ...