Showing posts with label
coca-cola
.
Show all posts
Showing posts with label
coca-cola
.
Show all posts
Tuesday, 28 February 2012
✔ COCA-COLA 2020 - FROM CREATIVE TO CONTENT
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Coca-Cola here defines their strategic road map moving forwards. This a response to the widespread recognit ion in the industry that ...
Wednesday, 18 August 2010
Integrating Experiential and Social Marketing – The magic of Coca-Cola’s “Village” Experience
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The term Experience Economy was first described in a book published in 1999 by B. Joseph Pine II and James H. Gilmore . The author’s argu...
Monday, 4 January 2010
MAZDA’S INNOVATIVE USE OF FACEBOOK
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Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The M...
COCA-COLA’S DIY PORTABLE APPLICATION “COKETAGS” LETS YOU PROMOTE ANYTHING YOU WANT
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Coca-Cola has launched CokeTag , a Facebook application that allows anyone to promote themselves and their interests via a convenient D...
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