The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 3...

Looking to add some real “buzz” to your 2011 brand activities? Goodbuzz urges clients to take advantage of today's environment of perva...

According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends (2009), one in five consumers—19 percent—plan to use t...

Budweiser , owned by Anheuser-Busch InBev, the worlds largest brewing conglomerate, ran mobile ads for its Bud Light Lime brand on the...