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What a BIG IDEA is not?  It’s not a TV script. It’s not a key visual. It’s not an iPhone app. It’s not a QR code. It’s not a Facebook app....

Virgin Mobile is attempting to gain over one million Facebook likes with a contest to become an official VIP tour blogger for Lady Gaga...

Unless being demonstrated in activities like professional sports (where you actually can see the product in action), celebrity product endor...

Simon Sinek 's brilliant TED Talk on brands and people who inspire - http://bit.ly/dcDsbx   Audi, E-Trade, Budweiser, Teleflora , and...

Pope Benedict XVI (who incidentally only wears Red Prada shoes) is endorsing social media with his own social network hub, Pope2You, Facebo...