The Mayo Clinic set up a video booth to record their patients, staff and volunteers' favourite moment, story, or memory of the center...

Consumer-goods companies Mars, Kraft Foods, Anheuser-Busch, Unilever, and Procter and Gamble are using online ads to drive traffic to t...

Shoppers and owners of the Ford Sync system are doing all the talking on the revamped website that features user-generated content and vid...

Estee Lauder has turned their YouTube channel into a social beauty school with video clips of cosmetic how-to’s, behind-the-scene’s looks...

Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...

Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek .    The website experience is touted as “so...