Showing posts with label
messaging
.
Show all posts
Showing posts with label
messaging
.
Show all posts
Thursday, 3 October 2019
WHAT MAKES A GREAT AD?
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What makes a great ad? Ensuring the creative idea drives the attention, tells the brand story, communicates the main ...
Wednesday, 4 September 2019
THE QUEST FOR THE NEXT BIG IDEA
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What a BIG IDEA is not? It’s not a TV script. It’s not a key visual. It’s not an iPhone app. It’s not a QR code. It’s not a Facebook app....
Monday, 2 September 2019
NEUROSCIENCE AND RETHINKING MESSAGING
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Neuroscience teaches us that memories don’t exist whole but as little bytes of sensory impulses that need reconstruction. Don’t make that...
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