The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to MarketLine. Market volu...

For those of you living in a cave, SOCIAL MEDIA are Internet sites where people interact freely, sharing and discussing information about ...

In our modern era of information overload, consumers are only able to accept and absorb messages consistent with prior...

Copywriting is writing copy (text) for the purpose of advertising or marketing and is intended to influence beliefs.   Some of it is great,...

We are surrounded with so much information today it's a miracle that any messages break through, but Nike's strategy (v...

The SoDA Report (Volume 2, 2013) from SoDA