Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand aware...

Brands like Lego are highly dependent on brand communities.   Understandably, as  ‘sense of community’ is one of the major tenants of self-d...

Social media is a significant game changer not seen since the heady days when the Internet itself burst into the public consciousness (1997-...

Publicis -owned digital agency, “ Razorfish ” released its annual (2009) Brand Experience Report called “FEED”. Traditionally this report...

As simple as people find the Facebook interface and as powerful as its feature set, it’s amazing how many brands only seem to recognize a...