For those of you living in a cave, SOCIAL MEDIA are Internet sites where people interact freely, sharing and discussing information about ...

--> Do you remember when you first used Facebook?  Think back if you will to those pre-IPO days when you (the empowered user,) could ...

This book by Kenneth J. Weiss provides some excellent infographics on: Forces in the User Experience Campaigns and Convers...

The worlds top Belgian beer; Stella Artois has launched an augmented-reality bar guide application called “Le Bar Guide”.   “Le Bar Guide...

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 3...

Looking to add some real “buzz” to your 2011 brand activities? Goodbuzz urges clients to take advantage of today's environment of perva...

According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends (2009), one in five consumers—19 percent—plan to use t...

Budweiser , owned by Anheuser-Busch InBev, the worlds largest brewing conglomerate, ran mobile ads for its Bud Light Lime brand on the...

Disney Interactive Studios launches “The Muppets Animal Drummer “for the iPhone and iPod touch. Available now on the App Store for $1.99...

We mix the vitamins, you mix the beats:    Vitaminwater- branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded...

Handset manufacturer LG launched an out-of-home campaign in conjunction with the film “Avatar” to coincide with the launch of the latest Ch...

The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.  So which applications h...

An exert from Geoff Livingston’s book “ Now Is Gone ” Many folks ask how to go about creating social media for their company. As a ser...

US Medical insurance provider UnitedHealthcare has launched a mobile application meant to improve consumer access to health care. The ...

7-Eleven is testing a mobile marketing campaign in San Diego, California with approximately 200 of its stores participating in the program....