“The next stage of brand advertising is going to be in the realm of 'branded utility, creating something that people need.  For the same...

Brands like Lego are highly dependent on brand communities.   Understandably, as  ‘sense of community’ is one of the major tenants of self-d...

Social media is a significant game changer not seen since the heady days when the Internet itself burst into the public consciousness (1997-...

Publicis -owned digital agency, “ Razorfish ” released its annual (2009) Brand Experience Report called “FEED”. Traditionally this report...

As simple as people find the Facebook interface and as powerful as its feature set, it’s amazing how many brands only seem to recognize a...