Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand aware...

1. Mashable 2. ignite social media 3. Problogger 4. ReadWriteWeb 5. MediaShift 6. Danny Brown 7. aimClear Blog 8. Seth Godin’s Blog 9. So...

Disney Interactive Studios launches “The Muppets Animal Drummer “for the iPhone and iPod touch. Available now on the App Store for $1.99...

We mix the vitamins, you mix the beats:    Vitaminwater- branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded...

Handset manufacturer LG launched an out-of-home campaign in conjunction with the film “Avatar” to coincide with the launch of the latest Ch...

The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.  So which applications h...

An exert from Geoff Livingston’s book “ Now Is Gone ” Many folks ask how to go about creating social media for their company. As a ser...

Client:             Little Caesars Campaign: 
     Curious George – Little Caesars Objective : 1.        Drive awareness of the Curiou...

By David Walsh, Ph.D., President, National Institute on Media and the Family, Minneapolis, MN, USA and Douglas A. Gentile, Ph.D., Director o...