In our experience, we’ve found that Brands adverse to Social Media are typically also adverse to the democratizing nature of the Interne...

When most of us think “social media marketing” we initially jump to notables like Facebook, Twitter, YouTube and MySpace. This stems to...

Social Media sites such as Digg, StumbleUpon, Twitter, and Facebook have changed the way content providers and web publishers distribute con...

Almost daily we get asked for advice about Social Media and creating synergies across multiple social platforms.   That said, our strateg...

Optimized for social-media enabled distribution platforms, the Goodbuzz ™ e-PR Newswire Service enables press releases to be a key part of ...

Common types of word of mouth (social influence marketing) are listed below.  Note:  This is not a complete list -- we’re publishing it a...

Most traditional marketing tools and techniques are increasingly becoming ineffective: + Companies are paying $5 to $250 (or more) per lead...

In 2004, US consumers spent 42% of their online time on communications-related activities such as reading and sending email, whereas now (20...

Want to build a brand that stands the test of time?  Take a page from organised religion. Notable brands and religions have a lot more in...

KEY INFLUENCERS In specific fields, key influencers have an incredible affect on brand affinity,  platforms, and purchase decision.  Key in...