The Client Ask At the beginning of (almost) every client engagement (for the past fifteen years) when we ask clients (high-level) what they’...

If Facebook were a country, it would have the sixth largest population in the world.  It's hard to imagine, but what's clear is tha...

What are the most common mistakes brands make when it comes to social media? Many Marketers suffer from the "me too" syndrome...

In our experience, we’ve found that Brands adverse to Social Media are typically also adverse to the democratizing nature of the Interne...

When most of us think “social media marketing” we initially jump to notables like Facebook, Twitter, YouTube and MySpace. This stems to...

Social Media sites such as Digg, StumbleUpon, Twitter, and Facebook have changed the way content providers and web publishers distribute con...

Almost daily we get asked for advice about Social Media and creating synergies across multiple social platforms.   That said, our strateg...

Optimized for social-media enabled distribution platforms, the Goodbuzz ™ e-PR Newswire Service enables press releases to be a key part of ...

Common types of word of mouth (social influence marketing) are listed below.  Note:  This is not a complete list -- we’re publishing it a...

Most traditional marketing tools and techniques are increasingly becoming ineffective: + Companies are paying $5 to $250 (or more) per lead...