Goodbuzz
Thursday, 10 December 2009

UNITEDHEALTHCARE LAUNCHES MOBILE APPLICATION

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US Medical insurance provider UnitedHealthcare has launched a mobile application meant to improve consumer access to health care. The ...

7-ELEVEN TESTS THE WATERS WITH MOBILE MARKETING CAMPAIGN

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7-Eleven is testing a mobile marketing campaign in San Diego, California with approximately 200 of its stores participating in the program....
Tuesday, 8 December 2009

CONTINENTAL AIRLINES GETS MOBILE

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Objective: 
The goal of the mobile campaign was to generate brand awareness and interest regarding the reduced fare promotion and drive tr...
Wednesday, 2 December 2009

What’s the buzz? Goodbuzz is hiring.

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Have you got an interest in the world of digital?  Have you got skills that you think could enhance what we do here at Goodbuzz?  Then come...

SESAME STREET GOES MOBILE

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Long-running children’s TV show “Sesame Street” has launched its first mobile application in conjunction with its 40th anniversary.    ...
Tuesday, 1 December 2009

MAKING HOCKEY MORE INTERACTIVE: TICKETMASTER AND THE NEW YORK ISLANDERS MOBILE INITIATIVE

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Ticketmaster is sponsoring the in-venue mobile initiatives of the National Hockey League’s New York Islanders .   They are using SMS to el...

LITTLE CAESARS - CURIOUS GEORGE SMS CAMPAIGN

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Client:             Little Caesars Campaign: 
     Curious George – Little Caesars Objective : 1.        Drive awareness of the Curiou...
Monday, 30 November 2009

Slipping under the Radar: Advertising and the Mind

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By David Walsh, Ph.D., President, National Institute on Media and the Family, Minneapolis, MN, USA and Douglas A. Gentile, Ph.D., Director o...
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