The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.  So which applications h...

An exert from Geoff Livingston’s book “ Now Is Gone ” Many folks ask how to go about creating social media for their company. As a ser...

US Medical insurance provider UnitedHealthcare has launched a mobile application meant to improve consumer access to health care. The ...

7-Eleven is testing a mobile marketing campaign in San Diego, California with approximately 200 of its stores participating in the program....

Objective: 
The goal of the mobile campaign was to generate brand awareness and interest regarding the reduced fare promotion and drive tr...

Have you got an interest in the world of digital?  Have you got skills that you think could enhance what we do here at Goodbuzz?  Then come...

Long-running children’s TV show “Sesame Street” has launched its first mobile application in conjunction with its 40th anniversary.    ...

Ticketmaster is sponsoring the in-venue mobile initiatives of the National Hockey League’s New York Islanders .   They are using SMS to el...

Client:             Little Caesars Campaign: 
     Curious George – Little Caesars Objective : 1.        Drive awareness of the Curiou...

By David Walsh, Ph.D., President, National Institute on Media and the Family, Minneapolis, MN, USA and Douglas A. Gentile, Ph.D., Director o...