The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 3...

Looking to add some real “buzz” to your 2011 brand activities? Goodbuzz urges clients to take advantage of today's environment of perva...

According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends (2009), one in five consumers—19 percent—plan to use t...

Budweiser , owned by Anheuser-Busch InBev, the worlds largest brewing conglomerate, ran mobile ads for its Bud Light Lime brand on the...

Disney Interactive Studios launches “The Muppets Animal Drummer “for the iPhone and iPod touch. Available now on the App Store for $1.99...

We mix the vitamins, you mix the beats:    Vitaminwater- branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded...

Handset manufacturer LG launched an out-of-home campaign in conjunction with the film “Avatar” to coincide with the launch of the latest Ch...

The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.  So which applications h...

An exert from Geoff Livingston’s book “ Now Is Gone ” Many folks ask how to go about creating social media for their company. As a ser...