Friday, 8 January 2010
ADVERTISING 2009: THE DEATH OF THE BIG IDEA
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Beware The Bottom-Feeders: When Procurement Turns Thinkers Into Executors Article by Alan Schulman, Friday, January 8, 2010 It ...
Wednesday, 6 January 2010
PLANNING YOUR 2010 DIGITAL MEDIA ECOSYSTEM
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Website Ideally acts as the “hub” of all digital activities linking and integrating with all third-party sites and applications (i.e. ...
2009 CIPR AWARDS | BEST USE OF SOCIAL MEDIA
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GOLD - McCann Erickson – “Things that make you go o!” McCann Erickson has touched every aspect that the judges would expect to find. Th...
BMW USES MOBILE VIDEO ADVERTISING TO GENERATE TEST DRIVES
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Bavarian Motor Works (BMW) ran a personalized mobile video advertising campaign to promote its X1 Series to a younger demographic in Chi...
Monday, 4 January 2010
MARS “CELEBRATE” FACEBOOK APPLICATION
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Facebook users know that you can give your friends virtual gifts, but for the first time, there are gifts that can be redeemed in real life...
ADIDAS AND DIESEL COLLABORATION TO TARGET YOUTUBE AND FACEBOOK
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Adidas , the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its ann...
MAZDA’S INNOVATIVE USE OF FACEBOOK
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Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The M...
COCA-COLA’S DIY PORTABLE APPLICATION “COKETAGS” LETS YOU PROMOTE ANYTHING YOU WANT
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Coca-Cola has launched CokeTag , a Facebook application that allows anyone to promote themselves and their interests via a convenient D...
Saturday, 2 January 2010
THE GOODBUZZ FACEBOOK BUNDLE
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Toronto-based Social media agency Goodbuzz is launching a new bundle package for its strategy and campaign services, which focuses on buil...
Thursday, 31 December 2009
THE NATIONAL HOCKEY LEAGUE (NHL) GETS MOBILE
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The National Hockey League (NHL) and Verizon Wireless are partnering to provide live and exclusive mobile content on the carrier's ...
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