Friday, 15 January 2010
POLO RALPH LAUREN 2009 MOBILE MARKETER OF THE YEAR
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Mobile Marketer has awarded Ralph Lauren (RL) their 2009 Mobile Marketer of the Year identifying that, “RL serves as a role model for ...
Monday, 11 January 2010
TOP 100 SOCIAL BRANDS OF 2009
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We are excited to release our second annual ranking of the most social brands, The Vitrue 100 . 2009 certainly marked the tipping point ...
SOCIAL ANALYTICS LIFECYCLE FRAMEWORK
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This helpful SIM Framework is by Ken Burbary (one of the organizers behind the Module 2010 Digital Conference .) It starts with the ...
Sunday, 10 January 2010
WHAT'S THE SOCIAL PROFILE OF YOUR CUSTOMERS?
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According to Forrester , “companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a c...
Friday, 8 January 2010
ADVERTISING 2009: THE DEATH OF THE BIG IDEA
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Beware The Bottom-Feeders: When Procurement Turns Thinkers Into Executors Article by Alan Schulman, Friday, January 8, 2010 It ...
Wednesday, 6 January 2010
PLANNING YOUR 2010 DIGITAL MEDIA ECOSYSTEM
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Website Ideally acts as the “hub” of all digital activities linking and integrating with all third-party sites and applications (i.e. ...
2009 CIPR AWARDS | BEST USE OF SOCIAL MEDIA
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GOLD - McCann Erickson – “Things that make you go o!” McCann Erickson has touched every aspect that the judges would expect to find. Th...
BMW USES MOBILE VIDEO ADVERTISING TO GENERATE TEST DRIVES
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Bavarian Motor Works (BMW) ran a personalized mobile video advertising campaign to promote its X1 Series to a younger demographic in Chi...
Monday, 4 January 2010
MARS “CELEBRATE” FACEBOOK APPLICATION
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Facebook users know that you can give your friends virtual gifts, but for the first time, there are gifts that can be redeemed in real life...
ADIDAS AND DIESEL COLLABORATION TO TARGET YOUTUBE AND FACEBOOK
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Adidas , the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its ann...
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