Goodbuzz
Tuesday, 19 January 2010

RED BULL AND FORMULA ONE RACING GET MOBILE

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Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch ca...
Monday, 18 January 2010

DORITOS "HOTEL" + "ASYLUM" INTEGRATED CAMPAIGNS

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DORITOS – “ HOTEL 626 ” Doritos original goal was to reintroduce “Taco” and “Four Cheese” flavored tortilla chips for a limited time.  ...
Friday, 15 January 2010

POLO RALPH LAUREN 2009 MOBILE MARKETER OF THE YEAR

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Mobile Marketer has awarded Ralph Lauren (RL) their 2009 Mobile Marketer of the Year identifying that, “RL serves as a role model for ...
Monday, 11 January 2010

TOP 100 SOCIAL BRANDS OF 2009

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We are excited to release our second annual ranking of the most social brands, The Vitrue 100 . 2009 certainly marked the tipping point ...

SOCIAL ANALYTICS LIFECYCLE FRAMEWORK

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This helpful  SIM Framework is by Ken Burbary (one of the organizers behind the Module 2010 Digital Conference .)   It starts with the ...
Sunday, 10 January 2010

WHAT'S THE SOCIAL PROFILE OF YOUR CUSTOMERS?

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According to Forrester , “companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a c...
Friday, 8 January 2010

ADVERTISING 2009: THE DEATH OF THE BIG IDEA

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Beware The Bottom-Feeders: When Procurement Turns Thinkers Into Executors  Article by Alan Schulman, Friday, January 8, 2010 It ...
Wednesday, 6 January 2010

PLANNING YOUR 2010 DIGITAL MEDIA ECOSYSTEM

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Website Ideally acts as the “hub” of all digital activities linking and integrating with all third-party sites and applications (i.e. ...

2009 CIPR AWARDS | BEST USE OF SOCIAL MEDIA

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GOLD - McCann Erickson – “Things that make you go o!” McCann Erickson has touched every aspect that the judges would expect to find. Th...

BMW USES MOBILE VIDEO ADVERTISING TO GENERATE TEST DRIVES

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Bavarian Motor Works (BMW) ran a personalized mobile video advertising campaign to promote its X1 Series to a younger demographic in Chi...
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