PREMIER LEAGUE football's biggest stars have entered the realm of Augmented Reality (AR) in 2010 thanks to a new deal between Topps ...

by  Dan Ariely and Michael I. Norton                         Our prehistoric ancestors spent much of their waking hours foraging for an...

The  PUMA Index  is a real stock ticker, with a twist. When the market goes down, our models' clothes come off, all the way to their ...

Tired of hearing the same things over and over again at events or conferences?   We know how you feel.    The gap today between those on...

Audi has created a series of social media programs to buttress its third Super Bowl ad. Both the ad and the social media elements will ...

iPlatform develops McDonalds UK's  “ The Flavourhood ” for Razorfish (for McDonalds first major Facebook campaign).   The campaign in...

The latest iteration in the Refresh Everything campaign sees Pepsi pull its entire Superbowl budget - a staggering US$20 million - in favou...

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch ca...

DORITOS – “ HOTEL 626 ” Doritos original goal was to reintroduce “Taco” and “Four Cheese” flavored tortilla chips for a limited time.  ...