Goodbuzz
Thursday, 25 March 2010

Nestle’s “Jesus” Kit-Kat: Viral Magic

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Multiple “Jesus” sightings (in inanimate objects) had occurred in rapid succession in the Netherlands with growing coverage in the news.   ...
Wednesday, 24 March 2010

Greenpeace stages planned attack on Nestle's Facebook Page

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Another brand crisis is making headlines. First Tiger Woods, then Seaworld, and now a favorite snack-food maker, Nestle.
 This time, th...
Friday, 19 March 2010

COMCAST TOWN -Equal parts Second Life and Social Gaming with a dash of product placement.

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Comcast Town is Goodby’s fun Sims-style (isometric view) game experience that allows users to choose a neighborhood and build their ow...
Wednesday, 17 March 2010

CASE STUDY: STARBUCKS SOCIAL MEDIA SUCCESS

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CHICAGO (AdAge.com) -- Let's get this straight right away: Return on investment in social media is not measured in how many friends y...

BIG-ASS MESSAGE GENERATOR GOES VIRAL

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Not that we ever tire of covering the most lavishly integrated campaigns spread across multiple touch points, it's just that sometime...
Monday, 15 March 2010

SHARKRUNNERS: The Future of Social Media

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Tired of the same user-generated content (UGC) campaigns?   We completely understand, as much of the karaoke that passes for creative these ...
Thursday, 11 March 2010

FACEBOOK METRICS MOVING BEYOND INSIGHTS

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Facebook has released an ad conversion tracking tool to a limited set of advertisers.  As Facebook describes the service, “Conversion tracki...
Wednesday, 10 March 2010

CHEVROLET TESTS THREE SOCIAL-MEDIA APPLICATIONS AT SXSW

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Chevrolet, exclusive automotive sponsor of SXSW music, film and interactive festival for the next three years, will use its freshman pre...
Tuesday, 9 March 2010

Doritos® Viralocity | User-Generated Content (UGC) Contest

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Kudos to BBDO Toronto (as this campaign is near perfect).  Like the site identifies, the "Internet is good for so many things. But let’...
Sunday, 28 February 2010

Targeting the Influencer: The Ripples of Social Media

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