Thursday, 8 April 2010

SOCIAL MEDIA IN 2012 - TRENDS + PREDICTIONS

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Note:  These predictions are by Freddie Laker, Director of Digital Strategy at  SapientNitro . SOCIAL MEDIA IN 2012 -  Ultimately, share...

The Cult of “ME” - Narcissism and Social Media

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Freud and others believed a reasonable amount of healthy narcissism allowed an individual's perception of his needs to be balanced in...
Tuesday, 6 April 2010

SOCIAL MEDIA ADOPTION - YOU CAN’T GET A LITTLE BIT PREGNANT

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We get the same question over and over again from clients and prospects alike.  "What if we get involved in Social Media and people...

TAKE CONTROL OF YOUR BRAND ON TWITTER

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Digital Agency Razorfish has developed recommendation’s to help marketers take control of their brands on Twitter and establish a success...
Monday, 5 April 2010

Facebook versus the United States: A study in Demographics

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Thursday, 25 March 2010

Nestle’s “Jesus” Kit-Kat: Viral Magic

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Multiple “Jesus” sightings (in inanimate objects) had occurred in rapid succession in the Netherlands with growing coverage in the news.   ...
Wednesday, 24 March 2010

Greenpeace stages planned attack on Nestle's Facebook Page

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Another brand crisis is making headlines. First Tiger Woods, then Seaworld, and now a favorite snack-food maker, Nestle.
 This time, th...
Friday, 19 March 2010

COMCAST TOWN -Equal parts Second Life and Social Gaming with a dash of product placement.

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Comcast Town is Goodby’s fun Sims-style (isometric view) game experience that allows users to choose a neighborhood and build their ow...
Wednesday, 17 March 2010

CASE STUDY: STARBUCKS SOCIAL MEDIA SUCCESS

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CHICAGO (AdAge.com) -- Let's get this straight right away: Return on investment in social media is not measured in how many friends y...

BIG-ASS MESSAGE GENERATOR GOES VIRAL

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Not that we ever tire of covering the most lavishly integrated campaigns spread across multiple touch points, it's just that sometime...